Author: Chris Anderson
Who should read it: CEOs, Company Founders, Entrepreneurs
A very interesting book on the subject of things that are available ‘Free’, and the implication of that for entrepreneurs – particularly digital entrepreneurs. Free as a component of business models is not a new concept, but its use is becoming increasingly important. In his view, if it’s digital, it will eventually be free. It’s a subject I am spending a fair amount of time on as I think we are going to see an explosion of Free enabled models in the enterprise applications/services market – more on that later.
First a bit about Chris. He is probably one of the best trend-spotting reporters of our time. He is the Editor-in-Chief of Wired magazine, wrote The Long Tail (another great book) and is a highly sought after public speaker. His strength is in identifying emerging (mainstream?) trends, why they happen, where they happen, and commenting accurately on what is going to happen as a result. I appreciate his insights and expect to profit from them – even in a world of Free.
I will say that the book targets a broad range of readers so depending on your age and what business you are in, you will probably need a twitchy thumb for the next page button on your Kindle in a few sections.