Authors: Chip and Dan Heath
Who should read it: Entrepreneurs, Marketers, Managers, Educators, Parents
The following review also appeared on Venturebeat's Entrepreneur Corner.
One of t
he biggest challenges entrepreneurs have is managing change – for prospects, customers and employees. Using research studies and integrating ideas from top authors with related insights, the Heath brothers, authors of the best-selling “Made to Stick,” have woven a concise, actionable formula for managing change and illustrated it with real life stories to drive the message home. It’s simple and powerful.
“Switch” addresses two parts of the decision-making process: analytical and emotional (the Rider and the Elephant). It’s a good way to understand why people behave as they do, address both parts of the process and achieve change
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Author: Daniel Pink
Who should read it: Entrepreneurs, Managers, Parents,
This review was first posted at VentureBeat's Entrepreneur Corner
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Successful entrepreneurs know that bringing their ideas to the most powerful reality is a function of building a team of the right caliber and with the right motivation.
Drive proposes a new model to develop that motivation and deliver far more than you can with purely monetary rewards. Daniel Pink argues that business is in the midst of a transformation, from a monetary-focused compensation model (Motivation 2.0) to one that relies on more intrinsic motivation (Motivation 3.0). Success unlocks exponentially improved performance – and organizations whose leaders and employees have tremendous drive are capable of amazing results.
If you doubt that we are in a non-monetary business revolution (and you should be skeptical – it’s different from what we learned), stop and consider which of the following two business plans you would have bet on succeeding in 1995:
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