Author: Ian Ayres
Who should read it: CEOs, CMOs, Company Founders, Entrepreneurs
Data mining and selling the discovered insights presents one of the most lucrative opportunities of our decade. Think Google and Netflix : this book is a roadmap for founders to capitalize on a megatrend. The format is entertaining, comprising dozens of real stories of startups, businesses, doctors, artists and government groups using analytics to change how decisions are made.
Supercrunchers highlights a number of ‘big ideas’ and gives clear suggestions on how to implement them.
First the big ideas:
1. The use of predictive analytics is becoming endemic in consumer and professional life. It is changing how we work, buy things, meet people, recreate and deliver/receive expert advice. This presents one of the biggest money-making opportunities for founder entrepreneurs in the next decade. I am doing a lot of work in this category.