Author: Keith R. McFarland
Who should read it: Entrepreneurs, Managers
“The Breakthrough Company” helps entrepreneurs navigate the hyper-growth that companies pass through on the way to becoming market leaders.
In the spirit of Jim Collins’ Good to Great, author Keith R. McFarland undertook an extensive study of small growth companies that grew from $5 million to $250 million in revenue, comparing them with peer companies that didn’t fare as well. In this study, he covers several themes relating to growth: shifting goals from the founder’s success to that of the company; investing in new markets and approaches (including how and when to do that); and making the transition from being nimble to competing with scalable advantages.
