Author: Ian Ayres
Who should read it: CEOs, CMOs, Company Founders, Entrepreneurs
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Supercrunchers is a great primer for entrepreneurs on mining value from data. It is a fun read and the money-making opportunities it spotlights, makes it worth its weight in gold.
Data mining and selling the discovered insights presents one of the most lucrative opportunities of our decade. Think Google and Netflix : this book is a roadmap for founders to capitalize on a megatrend. The format is entertaining, comprising dozens of real stories of startups, businesses, doctors, artists and government groups using analytics to change how decisions are made.
Supercrunchers highlights a number of ‘big ideas’ and gives clear suggestions on how to implement them.
First the big ideas:
1. The use of predictive analytics is becoming endemic in consumer and professional life. It is changing how we work, buy things, meet people, recreate and deliver/receive expert advice. This presents one of the biggest money-making opportunities for founder entrepreneurs in the next decade. I am doing a lot of work in this category.
